Mental Models: Aligning Design Strategy with Human Behavior by Indi Young

Author:Indi Young
Language: eng
Format: epub, pdf
ISBN: 9781457102165
Publisher: Rosenfeld Media
Published: 2008-10-27T16:00:00+00:00

All my international research projects to date have studied corporate topics, such as “how do people purchase and maintain enterprise software” or “how do people in R&D, production, or material supply choose which chemicals to use?” In all of these projects, we have not found any part of the mental model that is regionally distinct. People in all countries we have studied exhibit the same mental model. I believe this is because the process they follow—the science or the best practice—was taught at the university level. Everyone employed in this manner has the same fundamental understanding of the practice. I call this “the university effect.” I suspect that if I study something that is more cultural, I would find differences from country to country.

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